Are upgrade inclusions really free?

Are you really getting free inclusions when you build a new home or is it a story which consumers are led to believe?I can tell you as a director of a building company which has been in business for over 20 years that you’re still paying for it.  Most builders provide Turn Key Homes and people get upgrades anyway; it’s just a marketing gimmick to get you to ring the phone.

Everyone wants a bargain, that’s what marketing is; telling a story that makes people feel good.

For example lately I’ve noticed many building companies advertising campaigns such as:

• Build today and receive a free air-conditioner
• $20,000 of inclusions at no extra cost
• $70,000 worth on upgrade inclusions for only $10,000
• We will match the government grants
• We will pay your mortgage for 2 years

……. the reality is that you are still paying for it as the cost has been factored into the build price.

Here’s a special OJ Pippin Homes offer for comparison:

Free house.You pay for the concrete slab and we will build the entire house for Free**. **Slab prices start from $189,500

We are really interested in your thoughts if you think free upgrade inclusions in home build are true or not?